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The trend toward 'communitization'

Jakarta | Tue, August 8, 2017 | 12:02 pm
The trend toward 'communitization' Visitors are seen visiting a shopping mall in Central Jakarta. (JP/dra)

PREMIUM If marketing were a building, its structure would consist of three main pillars: strategy, tactics and value. In the legacy era, marketing strategy consisted of three main elements: segmentation, targeting and positioning (Philip Kotler, et al., 2003). Segmentation can be defined as the ways companies look to market their products and services creatively. We call segmentation a “mapping s...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.

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