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Import substitution of consumer goods tall order

  • Fajar Hidayat
    Fajar Hidayat


Jakarta | Wed, August 29, 2018 | 11:25 am
Import substitution of consumer goods tall order The import of Korean beauty products grew from US$271,000 in 2008 to $10.5 million in 2017 with 75 percent average annual growth. (Shutterstock/File)

PREMIUM K-Beauty, another Hallyu (Korean Wave) after the global success of K-Pop and K-Drama, is happening worldwide right now, including in Indonesia. 

Thanks to Korean skincare, a stunning appearance with dewy and shiny faces like those of K-Pop stars is not a daydream anymore for Indonesian women and men obsessed with personal grooming. 

The Korean prod...

Disclaimer: The opinions expressed in this article are those of the author and do not reflect the official stance of The Jakarta Post.