The company held an expo,  ‘1 Million Colt Diesels, 1 Million Stories’ on March 12 at Taman Mini Indonesia Indah (TMII), East Jakarta to celebrate its success of having sold a million Colt Diesel trucks.

Director of Mitsubishi Fuso Truck & Bus Corporation (MFTBC) marketing division Duljatmono said that the record of a million Colt Diesels sold did not only encourage KTB to advance the automotive industry but also boost development in the country, which was  in parallel with its mission to become the transport vehicles that drive the country’s economy.

“We have a dream of contributing much more to Indonesia, to help build a better Indonesia. One million units of Colt Diesels further encourage us to develop the country,” Duljatmono said.

KTB has come a long way in making Colt Diesel since 1975, the Colt Diesel has maintained its position as the market leader, relied upon to become the mode of transportation for Indonesia’s economic and infrastructure development.

Thanks to its functions, which are closely related to business activities, it is not surprising to learn that the Colt Diesel has been called Andalan Bisnis Sejati / The Real Business Partner.

At the event to celebrate the 1 million sales of Colt Diesel, KTB prepared a series of programs, including the launch of ‘Truk Sejuta Mimpi’ (the Truck for a Million Dreams). The truck, designed with a rear body box, will go on a mission to gather the dreams of Indonesian people across the country through customer gatherings, Facebook and special events organized by Mitsubishi Fuso authorized dealers.

Later, KTB will choose a dream and help turn it into a reality, as a way for KTB to express the company’s appreciation toward Indonesian people for helping the company achieve record breaking sales.

The idea for ‘Truk Sejuta Mimpi’ was born out of KTB’s desire to make the dream of a better Indonesia come true. KTB is convinced that its customers have dreams.

With this in mind, KTB has transformed its 1 millionth truck into ‘Truk Sejuta Mimpi’. The truck will be donated to a transportation museum, for its dedication towards the country.

The organizer of 1 Million Colt Diesel Expo & Bazaar also prepared the Family Fun Run competition. The participants took part in a mass running event featuring games a la Amazing Race. They revealed a secret code placed at each post set up by the organizing committee.

Brand ambassador

Meanwhile, the company also announced the appointment of legendary rock singer Iwan Fals as the new brand ambassador for Mitsubishi Fuso in Indonesia.

According to KTB, as the leading brand for trucks in Indonesia, Mitsubishi Fuso has to be represented by a legendary figure recognized by Indonesians from all walks of life in order to create a positive impression that will help the brand maintain its reputation in Indonesia.

The singer himself said he had a close attachment to Mitsubishi trucks, adding that he has interacted closely with truck drivers, who constitute a big portion of his fan base.

CSR Programs

There was also an exhibition of Mitsubishi Fuso commercial vehicles and a modified truck exhibition showcasing transformer trucks along with an after-sales service parade, including a Mobile Workshop Service and Parts Depo.

KTB also used the event to carry out its Corporate Social Responsibility (CSR) programs, notably a blood donation drive and donating a Colt Diesel equipped with a water tank to the Indonesian Red Cross (PMI) to distribute clean water in remote locations.

The organizing committee also prepared various entertainment programs, performances and a food truck parade to entertain the visitors.

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