The overwhelming enthusiasm for the BNI Java Jazz Festival presents the perfect opportunity for PT Bank Negara Indonesia (Persero) Tbk. or BNI (stock code: BBNI) to showcase its credit card products.
he overwhelming enthusiasm for the BNI Java Jazz Festival presents the perfect opportunity for PT Bank Negara Indonesia (Persero) Tbk. or BNI (stock code: BBNI) to showcase its credit card products. BNI is targeting millennial audiences for this consumer-credit service.
BNI corporate secretary Mucharom said that the company is pushing forward three credit card products, namely BNI JD.ID credit card, the BNI Batik Air credit card and the BNI-WWF credit card. The three credit card products are perfect for Java Jazz audiences who enjoy recreation and traveling or those who are highly aware of sustainability and the restoration and management of biological ecosystems.
“While livening up this year’s BNI Java Jazz Festival, we’re also introducing three of our newest credit card products. We hope to attract more customers,” he added.
BNI also collaborated with World Wide Fund for Nature Indonesia to issue gold and platinum BNI-WWF credit cards. They are intended for national-conservation organizations who make it their mission to preserve, restore and manage Indonesia's ecosystems and biodiversity fairly for the sake of sustainability and the welfare of all Indonesian people. By holding a BNI-WWF credit card, customers are indirectly contributing to WWF’s cause to conserve nature through every transaction made using the card.
Meanwhile, as the name suggests, the BNI JD.ID credit card is the result of a collaboration between BNI and e-commerce company JD.ID. The credit card is suitable for millennials who prefer convenient online or contactless transactions.
Furthermore, the BNI JD.ID credit grants various benefits for every transaction on the JD.ID platform such as cashback up to 6 percent, extra BNI rewards points (up to 4 times), free two times shipping costs up to Rp 20,000 (US$1.38) and more. The JD.ID BNI card also comes with attractive promotions for shopping at e-commerce, especially at JD.ID.
Lastly, the BNI Batik Air credit air is a co-branding collaboration with Batik Air that comes in two variants, BNI Batik Air master platinum and BNI Batik Air master world. The mastercards are intended for Batik members and passengers of any Lion Air group airline. Cardholders receive benefits when traveling with Batik Air, including extra baggage up to 10 kilograms, access to BNI and Batik executive lounge, extra BNI Rewards points and other tactical promotions offered by BNI.
“Each credit card product has its own program and promo for millennials,” Mucharom said.
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