Guiness
Guinness with The Chemistry to invite and provide
inspiration Indonesia for the younger generation to realize something
extraordinary strength of the ties of brotherhood and togetherness
Various works of the extraordinary and often show a form of togetherness and brotherhood
ties among the younger generation. Works in the field of music is one of them.
Because music is a universal language, especially the younger generation be. Music
can unify them in a bond of brotherhood, and became one of the means for them
to realize a larger paper again.
Guinness is a tendency to see the younger generation and be trying to
facilitate through the Rise Together campaign which invites young people of Indonesia to
achieve something extraordinary from the brotherhood and togetherness. Campaign
theme is carried out at a time to commemorate the 250 years of travel Guinness
extraordinary this year.
Rise Together campaign to bring young people of Indonesia to express their ties togetherness in the music with the group and invite independent band The Chemistry. "Guinness will not be alone in the running program Guinness Bold Chemistry, but also share the inspiration with the musicians-famous musicians who have the spirit to achieve extraordinary things in the bond of brotherhood, which is incorporated in The Chemistry. With a group of independent band The Chemistry, Guinness together to provide inspiration for young people of Indonesia to dig up the potential of their music is based on the ties of brotherhood and togetherness. The chemistry we choose because of the same vision with the vision they have Guinness, in the process form the band and lyrics to songs that they release the full message of togetherness, "said Brand Manager Guinness - Bobby Christian Mandagi.
The Chemistry own band is a group of five independent musicians famous rock Indonesia
namely, Ipank, Baron, Kin, Yuke and Eno. As bonds of brotherhood and
togetherness, the five musicians eventually decided to form a band as an
independent, collaborative venue where they can realize self-expression into
something different and extraordinary.
To mark a brotherhood that has been stranded, Guinness realize a video clip for
the single "One Chemistry" and www.boldchemistry.com website as a
means to provide an opportunity for the public especially the younger
generation to be able to interact with The Chemistry. This relationship will be
developed in a range of musical activities.
"With the relationship between Guinness and the chemistry, we expect the
strength of ties of brotherhood can become among the younger generation of Indonesia to
achieve something extraordinary. Let's Rise Together! "Bobby closed.