Shell Advance strengthens MotoGP presence

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Leading motorcycle lubricant brand, Shell Advance, has reached an agreement with MotoGP rights holders Dorna Sports SL to become the title sponsor of the 2009 Shell Advance Malaysian Motorcycle Grand Prix.

“We are extremely pleased to announce our title sponsorship of the penultimate round of the 2009 FIM MotoGP World Championship. The event will provide us with an ideal platform to strengthen our existing MotoGP presence, as we seek to communicate with racing fans and bikers in markets across Asia,” said Tanmay Jaswal, the global marketing manager of Shell Advance.

Shell has been involved in MotoGP since 2003 through its technical partnership with Ducati Corse, providing cutting edge lubricants and fuels for the team and continuously transfers learning from the racetrack to the road-going version of Shell Advance.

The racing version of Shell Advance helped Ducati Corse gain its first triple World Championship crown in 2007, and is now vital in protecting the Ducati GP9 machines through the final seven races of the 2009 season.

The 2009 Shell Advance Malaysian Motorcycle Grand Prix will take place at the Sepang circuit, close to Kuala Lumpur, from Oct. 23 to 25.

 
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