The Jakarta Post
Held by Jakarta-based assisted e-commerce start-up Kudo, the competition aims to inspire and educate university students about the digital sector. (Shutterstock/File)
University of Indonesia (UI), Hasanuddin University and Prasetiya Mulya Business School were named winners of the 2016 Indonesia Digital Leader competition on Friday.
Held by Jakarta-based assisted e-commerce start-up Kudo, the competition aims to inspire and educate university students about the digital sector.
The competition’s 30 finalists faced off in three challenges: digital marketing, offline marketing and sales. Among the things they learned about during the challenges were start-up business, Google and Facebook analytics, customer behavior and how to calculate return of investment (ROI) and return of asset (ROA) figures.
Jakarta Smart City technical implementation unit head Setiaji speaks to finalists of the 2016 Indonesia Digital Leader competition at the office's lounge at City Hall, Central Jakarta, on Dec. 1.(TJP/Jessicha Valentina)
"This competition allows students to learn from goal setting to strategy setting," said Kudo Technology Indonesia head of products Roolin Njotosetiadi while bringing the finalists to visit the Jakarta Smart City Lounge at City Hall, Central Jakarta, on Thursday. "The program is not only about theory; we brought them to digital industry locations as well.”
Prior to the announcement, the finalists visited four digital companies – Jakarta Smart City, BTPN Jenius, Go-Jek and Bukalapak – to observe and learn about the local digital industry. (kes)