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Google Indonesia announces most popular YouTube ads in Q3 and 4 2016
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According to Google Indonesia, most of advertisements on the current list are in the cinematic, long-duration format with touching stories. (Shutterstock.com/Maxxa Satori)
Google Indonesia has announced the 10 most popular video advertisements published on YouTube in Indonesia last year.
After a 30-second advertisement by Oreo Indonesia topped the list in 2015, LINE Indonesia reigned supreme in 2016 with a 3-minute advertisement.
According to Google Indonesia, most of the advertisements on the current list were created in the cinematic, long-duration format with touching stories. Example of this format also include Tokopedia’s Ramadhan edition, Toyota’s racing edition and Bukalapak’s martial art-themed video ad.
(Read also: Hugo Barra to lead Facebook's virtual reality efforts after leaving Xiaomi)
However, some short ads also grabbed the audience’s attention, such as Royco's cooking tips and Axis' short stories.
“The list clearly shows that there is no single best approach to creating a successful advertisement on YouTube,” Google Indonesia said in its statement.
Google Indonesia head of corporate communications Jason Tedjasukmana explained that the list was comprised of videos deliberately watched by the audience, even though they could be skipped. Selection criteria included shares, likes, paid and organic promotion, views and watching duration.
“Essentially, these are ads that Indonesians chose to watch due to their creativity, originality and ability to connect,” he said. (asw)
