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YouTube announces music competition series for emerging acts
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In this combination photo, Jason Derulo, left, and Demi Lovato appear at the iHeartRadio Music Awards on March 5, 2017, in Inglewood, Calif. YouTube is launching a new music competition series for emerging artists featuring Derulo, Lovato and The Backstreet Boys. Ryan Seacrest Productions and Endemol Shine North America announced Wednesday that “Best.Cover.Ever” will debut on YouTube later this year. (Invision/AP/Jordan Strauss)
YouTube is launching a new music competition series for emerging artists featuring Backstreet Boys, Demi Lovato and Jason Derulo.
Ryan Seacrest Productions and Endemol Shine North America announced Wednesday that "Best.Cover.Ever" will debut on YouTube later this year.
Ludacris will host the series, where pop stars will give budding artists a chance to perform a cover of one of their songs. The winner will perform a duet version of the song with the star, which will debut on YouTube.
Read also: YouTube now demands 10K views before creators can monetize ads
Fans can submit videos through May 19 for the first phase. The songs include Backstreet Boys' "As Long As You Love Me," Lovato's "Confident" and Derulo's "Trumpets."
Additional artist-participants will be announced at a later date.
