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Indonesian coffee promoted in Hungary

News Desk
News Desk

The Jakarta Post

Jakarta | Wed, July 5, 2017 | 01:06 pm
Indonesian coffee promoted in Hungary

Up to 32 countries are said to have made inquiries for Indonesian coffee during the third World of Coffee (WoC) event held at Hungexpo, Hungary, from June 13 to 15. (the jakarta post/Wienda Parwitasari)

Indonesia's participation in the third World of Coffee (WoC) event held in Hungexpo, Hungary, from June 13 to 15 was deemed successful as it reportedly resulted in transactions worth US$4.9 million.

Indonesia Trade Promotion Center (ITPC) Budapest director Hikmat Rijadi stated that this year's participation marks the country's best in the terms of buyers and inquiries gained.

Indonesia had participated in earlier World of Coffee events.

“We hope that Indonesia’s participation in WoC Budapest 2017 could help introduce and make Indonesian specialty coffee even more competitive in the European market,” said Hikmat as quoted by kompas.com

Among the Indonesian coffees promoted in the event were the Arabica coffees, such as Sumatra's Gayo, Lintong, Kerinci, Solok Minang, Bengkulu, West Java's Preanger and Papandayan, Central Java's Temanggung, East Java's Bondowoso and Kalisat, Bali's Kintamani, Flores' Bajawa, Sulawesi's Toraja and Papua's Wamena. The Luwak coffees and Robusta coffees, with the examples of Lampung's Temanggung and Flores' Manggarai coffees, were also showcased in the event.

Read also: Sipping the 'wild coffee' of Lencoh village in Boyolali

Up to 32 countries are said to have made inquiries for Indonesian coffee during the event, which involved Bulgaria, Poland, Croatia, Slovakia, Slovenia, the Czech Republic, Italy, the Netherlands, Belgium, Switzerland, Germany, the United Kingdom, Turkey, Israel, Brazil, Colombia, Guatemala, Kuwait, South Korea, China and Vietnam.

“WoC offers a great opportunity to promote Indonesian coffee, as well as to showcase specialty and sustainable coffee to European buyers and coffee lovers,” said Brussels trade attaché Olvy Andrianita.

Olvy explained that the coffee retail business in Europe, especially in Hungary, has recorded quite an increase in growth. Such an increase indicates the rising demand for coffee in Europe, as well as the more evenly spread coffee drinking culture in all age ranges.

In 2016, the export of Indonesian coffee to the European Union was worth €239.57 million (US$272.25 million), although exports had decreased by 0.05 percent in the past five years. (mas/kes)

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