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Three Indonesian artists featured on Instagram's 'Kind Comments' campaign
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Translated into Bahasa Indonesia, users can add #KomenBaik to their posts and join the campaign. The kind comments program started earlier this year, with the first wall launched in Los Angeles and other cities in the US, before it was eventually expanded globally. (Shutterstock/happydancing / Shutterstock.com)
J
oining nine other countries on Instagram's positivity campaign, Indonesia has become the latest country to host one of the visual sharing platform's "Kind Comments" wall.
Located in Tribeca Park inside the Central Park Mall complex in West Jakarta, the wall was inaugurated on Wednesday and will be on display for the next two weeks.
It has a mural containing messages of kindness, with images created by local artists Diela Maharanie, Mikhaela Cherry Virginia Chanda and Yesseiow. In following the theme, Diela, a Jakarta-based illustrator, included the tag line “we rise by lifting others” in her mural design.
A post shared by Diela Maharanie 🐞👃🐞 (@dielamaharanie) on
The three artists also designed stickers to spread kindness via Instagram's Story platform, all of which portray their own take on a heart.
Speaking at the event on Wednesday, Amanda Kelso, the community director at Instagram's headquarters in the United States, said the company is committed to making the platform a positive place. She said the wall aims to be a visual stimulus to spread kind comments online.
"When you walk past the mural, it's a call to action to share your kind comments with others. The idea is to encourage that behavior online as well," Kelso added.
Read also: How to make the most of your Instagram experience
Translated into Bahasa Indonesia, users can add #KomenBaik to their posts and join the campaign. The kind comments program started earlier this year, with the first wall launched in Los Angeles and other cities in the US, before it was eventually expanded globally.
"We felt it was a great way of creating a visual landscape where you can project a message of positivity," Kelso said.
She added that the company also focuses on creating engagement beyond the online platform, saying that twice a year it asked users across the globe to participate in worldwide Insta meets to celebrate photography.
The last event in Indonesia took place earlier this month, Kelso said, with 30 different groups across 15 cities. The country is home to 45 million active users a month, where on average twice as many stories are produced compared to anywhere else in the world.
Instagram is committed to making the platform a positive place, Kelso added, saying that the platform had recently introduced new safety features to maintain its objective.
The new tools allow users to control comments allowed on their account, which includes an automatic filter to hide offensive comments, as well as a manual method to allow keywords to be filtered. (asw)
