Singer and actress Selena Gomez is being welcomed back by Coach for her third campaign as the face of the luxury fashion company.

Coach, which recently announced its Fall 2018 collection, is focusing heavily on American heritage sportswear for this coming season, with cross body bags, rucksacks, signature print bomber and varsity jackets for both guys and girls. It also took inspiration from 1990s streetwear, following the popular return of the era's culture and nostalgia. The advertising campaign for the collection features vintage cars in New York's backstreets, in contrast with the soft hues and prairie lace dresses on the models. 

“I love the way that we have pushed the Coach gang further this season to be more unique, diverse and just overall cool in their attitude,” said Stuart Vevers, Coach's creative director, in a statement. “It’s how I see people here in New York enjoying wearing clothes and just feels really relevant to me.”

In addition to Gomez, this season’s Coach brand ambassadors include Japanese actress and model Kiko Mizuhara, Chinese actress Guan Xiaotong, and Chinese actor Timmy Xu.

Read also: Coach, Kiko Mizuhara announce partnership, design limited edition bag

“This global casting nods to New York City’s melting pot of citizens and their unique way of dressing each day, which is so key to Vevers’ vision for Coach,” wrote the brand in the release.

Models Ali Latif, Blesnya Minher, Joaquim Arnell, Lily Nova, Nina Gulien, Remington Williams and William Grant, also round out the rest of this season’s cast.

Coach worked alongside with longtime collaborators, such as photographer Steven Meisel, creative director Fabien Baron, makeup artist Pat McGrath, and hair stylist Guido Palau to complete this season’s look. (sul/wng)

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