The Jakarta Post
In a bid to increase the younger generation's interest in local culture, Jakarta-based curated store The Goods Dept and e-commerce Tokopedia have collaborated to launch a special collection themed #LocalFirst. (Tokopedia/File)
In a bid to increase the younger generation's interest in local culture, Jakarta-based curated store The Goods Dept and e-commerce platform Tokopedia have collaborated to launch a special collection themed #LocalFirst.
The series of so-called GOODS Dotplus capsule collection is said to offer unique ideas and designs and was created in conjunction with various collaborators, including artists, musicians and communities as well as iconic local brands like Indomie, Disc Tarra and Restoran Sederhana.
"By combining local Indonesian [values] in music, art and cuisine, we want to invite the country's young people to be confident with their local uniqueness. And we see Tokopedia, which has a huge focus on local creation development, as the most suitable partner for this collaboration," said The Goods Dept. co-founder Leonard Theosabrata in a statement.
Meanwhile, Tokopedia associate vice president for merchant experience Garri Juanda said the company had seen tremendous potential from so many local brands. "Through this campaign, Tokopedia wants to highlight the reputation of young local creators and together develop the country's economy, especially through digital."
Manufactured in-house by the store, the Goods Dotplus x Tokopedia collection includes clothing and bags, with the first one being a collaboration between Generasi 90an and Disc Tarra, which are currently available on Tokopedia. (anm/kes)