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Diesel recruits Steve Aoki for watch campaign
Diesel's 2018 watch campaigns featuring Steve Aoki were shot by famed French photographer and publisher Philippe Jarrigeon.
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Steven Hiroyuki Aoki aka Steve Aoki performs at the Bill Graham Civic in San Francisco. Aoki is an electro house musician, record producer, DJ, and music executive (Shutterstock/Sterling Munksgard)
Steve Aoki has landed a new job as watch ambassador for Diesel.
The American DJ, electronic dance musician and producer has been snapped up by the fashion and accessories label to front its new 'Transparency' collection of watches, reports WWD.
"I'm constantly looking for ways to create and collaborate on unique and one-of-a-kind material, musically and artistically, whether it be through different brand collaborations, through my lifestyle and fashion brand Dim Mak or expanding my art collection," Aoki told the publication. "I plan on wearing my Diesel watches wherever I go, especially on tour, and it will be very much integrated into my active lifestyle."
The Transparency collection, which launches today, comprises four different models of watch inspired by Diesel's denim dyeing process. The DJ will front the collection's global print campaign, which was shot by photographer Philippe Jarrigeon.
Read also: Remix version of Steve Aoki, BTS collaboration to come
The move comes at a busy time for Aoki, who recently revealed that he has a collaboration with Blink-182 in the works, as well as the launch of his upcoming album ‘Neon Future III', slated for September.
