Hey funky gentlemen - and the ladies who like to fit in men's attire - say goodbye to your dull appearance and those cool hiding accessories like your lame old sunnies and BlackBerrys. Finally, new unisex jewelry that will make your style statement pop in a subtle way has arrived.
Transforming the ideology of art, myth, individuality and hardware into a series of cutting-edge necklaces, charm bracelets and brooches, Bodbug answers all your needs to grasp elements of today's cool, spicy, bold and distinctive fashion. Definitely a new additional must-have item from Fashion First, Senayan City, Jakarta.
Bodbug is short for body bug - sounds itchy doesn't it? The brand name refers to delicate and surprising details that are like various species of bugs accessorizing the body, but they will only give bite to your style. Designed for mostly fashion-conscious cosmopolitos to provide an alternative for that common tribal silver jewelry, some of the items in the collection are also suitable for fashionista della cosmopolitas, especially those who are tired of chunky feminine colorful beads or too traditional-looking accessories.
The unique fact about Bodbug is that each piece is assembled as one of a kind with cutting-edge flavor. Unlike anything you've already seen in the market, this new line of accessories contrasts unexpected materials such as steel, hardware components - like nuts, bolts and zipper heads - with antique pendants and old silver-, brass- and copper-plated coins, refreshing the notion of modern jewelry.
As its concept is also based on mythology, Bodbug's construction follows feng shui principles, especially in the number of chain links used, the symbols on selected pendants, and the combination of monochrome hues to create ideal harmony.
Bodbug speaks the universal language of belief, giving it an unlimited boundary with all elements of faith and culture.
The Indian antique brass figurines clash with modern painted steel ornaments; the small old Gregorian painting from a Russian church is embellished with nuts and bolts; the Yin and Yang Pa-Kua is mixed with silver-plated coins; the bobbin case for sewing is combined with copper zipper heads, and ancient-looking cascades such as angels, classic keys and crucifixes find themselves entangled with various modern delicate steel chains.
Another fact that also intrigues me is the versatility of wearing them; most of the necklaces have no central axis and can be worn in many different direction and orientations, making you totally free to suit your individuality. If that's not edgy, I don't know what is.
Hailing from the island of the gods, Bali, Bodbug is now available in Jakarta. A self-proclaimed "seasonal accessory", Bodbug offers a price range that is considerably reasonable compared to that other heavy and decorative-looking jewelry that nowadays we often see wrapped in rich colorful stones and traditional materials.
In my opinion, when jewelry is not valued as a family heirloom, it's solely a decorative application you add to spice up your look. It's a temporary investment that works so well to make you happy and color your style with the trend of the moment. Having it or not won't interfere with the way you dress. It's like a painting on your wall, a table cloth or curtain in your house that you need to change to match your decoration style every once in a while.
"That's the reason why we have a slightly lower price range compared to others, but the versatility of our product can serve as many occasions as you want," the creative director says bluntly.
"We want the wearer to feel special as each of our pieces is designed as one of a kind. We want to ensure that with reasonable expenses you can also appear with extra oomph. And if one day you feel bored with what you already have, just buy another one. It never hurts to have as many accessories as you can get to brighten up your rainy days."
Hell yeah, can I get a smack, hallelujah hollaback!
As a new addition to the fresh promising designer boutique Fashion First, Bodbug expects no less than to make the city's boys and gals filthy goooorgeous and fieeerce! Spread and displayed with eclectic supporting elements from leather, wood, mosaic glass and vintage horse statue, Bodbug expresses its wildness in a sleek manner to let you choose its "cutting-edgewelry" to suit your personality.
As sometimes as complex as it tangles on my neck, I kind of enjoy the royal fierceness that spreads across my whole appearance, given by the necklace. Yep, I'm a fan, an addict and its muse; this novelty edgy hardware is definitely new jewelry to wear. Go check it out!
- Diaz
