Jakarta, ID
Tuesday, May 29 2012, 07:06 AM

Business

Local herbal drink sales to increase 15 percent: Association

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Despite the increasing prices of ingredients, producers of local herbal drink or jamu were optimistic that their sales will increase to between Rp 11 trillion (US$1.2 billion) and Rp 12 trillion this year from Rp 10 trillion last year.

Charles Saerang, the Jamu Producer Association chairman, said jamu firms had diversified their products to various kinds of food and beverages such as candies.

“The use of jamu for medical treatment also rises,” he said as quoted by kontan.co.id on Tuesday.

He admitted the biggest challenge to meet this year target would be dealing with the increasing prices of ingredients such as ginger and kencur or kaempferia galangal.

Charles said the prices of ginger and kencur had risen by 300 to 400 percent.

“The jamu producers may raise their prices,” he said.