American automaker General Motors will revive its factory in Bekasi, West Java, in early 2013, and produce 40,000 Chevrolet cars for local and export markets.
Martin Apfel, the president of GM’s Southeast Asia operations, said the company would invest US$150 million and create more than 800 new jobs at the plant.
"We [also] want to export. The quality of Indonesia will be seen around the regions," he said Friday.
Apfel said the 11-hectare factory would manufacture MPVs as that segment of the car market saw healthy sales.
The Bekasi plant will strengthen GM’s other production hubs in Rayong in Thailand and in Hanoi in Vietnam, creating a basis for the American manufacturer to further grow its Southeast Asian market.
GM Indonesia president director Marcos A. Purty said the local content for the plant in Bekasi would reach more than 40 percent.
GM’s assembly plant at Pondok Ungu shut down in 2005. GM Indonesia had stated in 2009 that it planned to reopen the plant by 2011.