Fashion bloggers unite

It’s a widely known fact that technology changes within the blink of an eye. Fashion also changes so quickly that it often turns fashionistas into fashion monsters while trying to keep up with all of the latest trends.

It was not until a few years ago that fashion bloggers appeared on the scene. Now all the people running fashion-themed blogs are proclaiming themselves fashion bloggers.

Yes, even those who use fashion in all the wrong ways and make it look like a terrible disease are proudly announcing that they are “fashion bloggers”.

However, we can finally get answers to this mind-boggling question: “Will the real fashion bloggers please stand up?” At www.nowmanifest.com, we can distinguish between the true professionals and the self-proclaimed fashion bloggers.

NOWMANIFEST started up this year under the wing of Fashion Networks, a global platform for user-generated fashion media and e-commerce that’s been around since 2009. Based in Sweden, Fashion Networks produce three other fashion and beauty-related websites — Minoufit, Seconds and Freshnet — all in Swedish. NOWMANIFEST is its first English language site.

I found the website through Fashiontoast — a famous fashion blog by Rumi Neely — and noticed that her website domain had changed to run off of www.nowmanifest.com. In one click, I was swept away to NOWMANIFEST. With a simple yet chic and lustrous design, it is visually appealing.

What is NOWMANIFEST exactly? It is a premium fashion publishing platform uniting leading bloggers and collecting their creative power. The website gathers renowned worldwide fashion bloggers under the NOWMANIFEST umbrella, as their goals are to inspire and guide readers around the world through fashion and beauty. One of their other missions is to act as a diving-board for people aspiring to enter the world of modern fashion.

Targeting women aged 15–35, the NOWMANIFEST expects their audience to be experienced consumers looking for inspiration. They have purchasing power and are plugged in, always keeping an eye out for new products.

NOWMANIFEST has united four influential global fashion phenomena that might already be familiar to those with a passion for fashion: BryanBoy, Style by Kling, Fashiontoast and Industrie magazine.

Along with Industrie are three independent fashion bloggers that became wildly popular for sharing the latest fashion trends. As for Industrie, it is an independent fashion magazine updated frequently online and distributed in print twice a year.

Not all fashion bloggers can join NOWMANIFEST, so you cannot simply request to have your blog included
among NOWMANIFEST’s household names. They handpick the cream of the fashion blogging crop, selecting writers who are making a difference in the fashion world.

You may think you can make it on the NOWMANIFEST list. Thanks to your awesome blog, you have been invited to top-notch international designers’ fashion shows and sit in the front row next to Anna Wintour – at least, that’s how BryanBoy gained fame.

Or maybe your blog has been featured in numerous notable media outlets with praise that your blog is the next big thing in the fashion world, as happened with Fashiontoast, or perhaps you have followed in the footsteps of the blogger Kling, who was offered a deal by a retail department store to create your own clothing line or establish a huge following of devoted readers such as Industrie.

Well, then maybe you can get your fashion blog on to NOWMANIFEST, but make sure your invitation doesn’t get lost in the World Wide Web.