On demand: A customer uses a computer to access the Apple iTunes store at an Apple store in Sao Paulo, Brazil, on Tuesday. (AP/Andre Penner)
Indonesia has the lowest percentage of Apple iPad users compared to other Southeast Asian countries where iPad is the most popular Apple device, a survey reveals.
Effective Measure – an online audience measurement tool – released on Tuesday data of Apple's significant market share in the region during the month ending October.
The data showed that Apple mobile devices, including iPad, iPhone and iPod Touch, are used by 11.8 million Internet users attributing to 53.1 percent of the Southeast Asian e-mobile population.
Users of all Apple devices, however, accounted for only 10.1 percent of Indonesia’s e-mobile population.
Meanwhile, Apple holds “the biggest market shares in Thailand and Singapore, used by over 70 percent of the local e-mobile population,” the survey reads.
Apart from Singapore, where the iPhone emerged as the most widely used Apple device with a 37.51 percent share, iPad has the highest usage compared to other mobile devices in all other Southeast Asian countries surveyed.
As of October, 14.6 million e-mobile users, accounting for 65.7 percent of the SEA e-mobile population, used mobile devices manufactured by Apple, Research In Motion, Nokia and Samsung.
“Blackberry ranked third with 6.9 percent share, while Samsung rounded off the list with a collective 2.6 percent share,” the survey says.
Effective Measure surveyed six countries in the region: Thailand, Singapore, Philippines, Malaysia, Vietnam and Indonesia. (swd)
