JAKARTA: Shareholders of publicly listed PT Bank Internasional Indonesia (BII) agreed on Monday to change the company name to PT Bank Maybank Indonesia.
The bank also named Maybank group chief financial officer Khairussaleh Ramli as president director, replacing Rahardja Alimhamzah. The company also positioned Ani Pangestu as human capital director.
Rahardja, who became president director in July 2011 after the resignation of Ridha Wirakusumah, will have a new role as Maybank Indonesia head for global wholesale banking.
He said that under the new brand of Maybank Indonesia, the company would be more competitive in the global market.
“BII is already known in the local market. BII has become part of Maybank, which is one of the biggest financial institutions in Southeast Asia and operates in 17 countries. Maybank wants to bring BII to a higher level. People will look differently at the value in BII under the new name,” Rahardja said.
Despite the branding changes, Maybank Indonesia will maintain the BII business portfolio.
“We just need to communicate with our customers, who are already informed, as they have seen the Maybank logo under the BII name since three years ago. Our business won’t change; the people are the same. Our business will rely on three sectors; corporate and commercial banking, consumer banking and small medium enterprises banking,” Rahardja said.
The Malayan Banking Bhd. (Maybank) purchased 55.6 percent stakes in BII in 2008. The acquisition led Maybank to own 97.29 percent shares in BII, leaving only 2.71 percent to the public.