State lender PT
Bank Negara Indonesia (BNI) has agreed to cooperate with English Premier League
soccer club Chelsea to publish BNI-Chelsea credit, debit and prepaid cards, the
publicly-listed bank said on Sunday.
In a media
statement on Sunday, the bank said that BNI president director Gatot M Suwondo
reached the agreement with Chelsea leadership at
the Stamford Bridge Stadium in London
on Friday afternoon.
BNI, Asia’s first bank to cooperate with the club, which has won
the coveted EPL title three times, expects to expand its customer-base to
younger people with the BNI-Chelsea payment cards.
The bank said
card holders would receive various benefits, such as the opportunity to acquire
official Chelsea merchandise, including shirts
signed by players of Chelsea’s
delighted to form this relationship with Bank Negara. BNI is a strong
organisation and the right company with which to establish the club’s first
commercial partnership in Indonesia,”
Chelsea chief executive Ron Gourlay said, as
quoted by Chelsea’s
official website www.chelseafc.com.
“We are sure
that the many Chelsea fans who live in Indonesia
will be keen to show their support by applying for Chelsea-branded payment
cards. In turn, they will gain access to the many exclusive club-related
benefits available to BNI/Chelsea FC cardholders. We look forward to a long and
mutually beneficial relationship with BNI in this key market.”
Gatot said the
strategic partnership was for four years and expected it would strengthen BNI’s
position as a lifetime partner for its customers.
expressed his enthusiasm regarding Chelsea’s
plan to launch the soccer club’s Indonesian site in May, together with Chinese,
Korean and Thai websites.
provide BNI with the opportunity to add to its existing 1.7 million credit card
users, more than 10 million debit card users, and provide an alternative method
of introducing BNI’s prepaid cards business to the people of Indonesia.