IMO view : A marketer with something to say

What is the fate of a company that doesn’t have a reliable marketing strategy and is not widely known? Maybe it will go out of business before reaching its desired sales targets. The question rests on what, how, and who is running the company; what its’ targets are and what promotional steps are taken in its marketing program.

Indeed, there are products that can be sold even without such promotion, through the power of word of mouth, but that is only reserved for outstanding products. In fact, marketing is one of the main essences of business.

For companies that want to see their products safely into the hands of consumers it takes a “preachers” team who can send out the right promotional messages and are able to gain the attention of potential customers. This involves a play on words, which can be either advertising through mass media, posters, billboards, or through ads that are often found in the back of the paper. The role of communications is crucial here. Someone who is incapable of communicating well with customers will not be able to sell the product.

Competition in the business world is very severe, encouraging business people to promote their products with a variety of approaches. The art of speaking is also widely used here, if the delivery and content of the presentation is interesting, of course, it can attract the attention of consumers.

Marketing also triggers the subsequent manipulation of product benefits, deceiving consumers and is of course annoying. It is widely used by those who are money orientated and not in the interests or the real needs of consumers.

As smart consumers, we should not be influenced by the words of marketing gurus and become easily entangled in the camouflage of their quest for profits. Look for further detail in the products that you buy, and whether your needs are appropriate to the benefits of the product in question.

Husna Alkatiri
Yogyakarta