BMW Indonesia sales up 48 percent in first half of 2012
BMW Indonesia sold 1,061 cars in the first half of this year, a 48 percent increase from the 717 cars sold during the same period last year.
The company’s corporate communications director, Helena Abidin, said premium cars had a prospective market, especially among young executives, who earned around US$3,500 per month.
“This segment offers great potential, especially during times of stable economic growth,” Helena said on Wednesday as quoted by tempo.co.
Many young middle-class people targeted premium cars, especially those who wanted to enjoy new technological innovations, Helena said.
BMW Indonesia aims to manufacture around 17,000 cars by the end of the year at its production base in Sunter, North Jakarta. The base currently manufactures 10 cars per day, including the models X1, X3 and Serial 1.
The base will also start assembling the new 320i and 328i series by October. “Up until now, we have received a number of orders for these new cars,” she said. (fzm/iwa)