Flag carrier Garuda Indonesia has signed a sponsorship deal with English Premier League (EPL) club Liverpool FC and Athletic Grounds Ltd., the owner of Liverpool FC, for next season.
Garuda is given the right to be the “Official Partner of Liverpool Football Club” and the “Official Global Airline Partner of Liverpool Football Club.
A number of six-minute advertisement videos about Garuda Indonesia will be broadcast during matches at the Reds’ home ground, Anfield, for the 2012-2013 season starting on Aug. 19 with the first EPL match.
Garuda marketing director, Elisa Lumbantoruan, said the airline took the opportunity as Anfield Stadium hosted a number of high profile matches.
The agreement is expected to assist Garuda expand its international market as well as trim the airline’s advertisement expenses.
“It is cheap when compared to placing advertisements on television to be seen by the entire population of the Earth.” she said.
Elisa said the flag carried had looked into cooperation with other clubs but refused to reveal which clubs.
In its regulatory filing, Garuda also announced its capital expenditure of US$400 million which would be used mostly to develop its fleet in addition to repaying pre-delivery payment and security deposit fees on leased aircraft.
This year Garuda plans to add 21 more aircraft of which 11 will go to the flag carrier and the remaining 10 to low-cost carrier subsidiary Citilink. (fzm)