PT Haier Sales Indonesia, a subsidiary of home appliances manufacturer the Haier Group, launched its operations in Jakarta on Monday as part of the China-based Haier Groupâ€™s takeover of Japanâ€™s Sanyo Electric Co. Ltd.
Haier acquired Sanyoâ€™s entire white goods products business division in March. The acquisition included refrigerators, washing machines and other appliances in Indonesia, Japan, Malaysia, the Philippines and Vietnam.
â€śConsidering how much Sanyo is known in Indonesia, we will use both Haier and Sanyo brands here. The Haier brand targets the middle and high-level customers, while the Sanyo products are for entry-level customers,â€ť PT Haier Electrical Appliances Indonesia president director Yutaka Itamochi said in a press conference.
According to Shi Zhiyuan, Haierâ€™s Asia Pacific marketing director, Indonesia plays an important role in Haierâ€™s Asian market.
â€śWhite goods products grow about 15 percent every year in Indonesia. In 2011, Sanyo Indonesiaâ€™s total revenue reached US$100 million. We are certain sales will continue to grow in the upcoming years,â€ť he said.
In Indonesia, Haier took over PT Sanyo Indonesia and PT Sanyo Sales Indonesia. Sanyo Indonesiaâ€™s Cikarang factory produces 600,000 refrigerators and 150,000 washing machines every year.
After the acquisition, which was valued at around $130 million as reported by Reuters, Haier is aiming to become the number three white goods manufacturer in the ASEAN region.
Haierâ€™s 2011 global revenues totaled $23.3 billion, up 12.56 percent from the previous year. (tas)