MINI Indonesia, a subsidiary of the luxury automobile company PT BMW Indonesia, expects its total sales to increase by about 10 percent in 2013 from about 350 vehicles recorded last year.
BMW Indonesia’s director of corporate communications, Helena Abidin, said in Jakarta last week that MINI’s total sales last year were the secondhighest in Southeast Asia, after Thailand.
Helena said that sales of MINI Cooper cars showed a signi cant increase following the opening of a new outlet on Jl. Sultan Iskandar Muda in South Jakarta. “The building is used as a showroom and a workshop for MINI cars,” she said during the launch of new variant called the MINI Paceman.
The outlet has already contributed to the significant growth in MINI’s total sales, which rose by 20 percent to about 100 units in the rst quarter of 2013, compared with the same period last year.
MINI head Jentri W. Izhar said that although growth was high, sales volume was far lower than other car brands because MINI cars were intended only for the high-end market.
“With prices starting from about Rp 600 million [US$61,800], our customers are mostly middle-aged people with an adequate income,” he added.