Prabal will design a new uniform for 10,000 staff members, which is slated to be worn in the second half of next year.

'The uniform worn by our cabin attendants and ground staff is the most highly visible form of branding for our customers,' said Toshitaka Watanabe, senior vice president responsible for CS promotion and products and services innovations, in a press statement obtained by The Jakarta Post.

 'ANA is thrilled to work with Prabal, one of the most promising and celebrated designers of his generation, to create a new concept for ANA, helping us to deliver the highest level of Japanese hospitality for our customers,' he added.

Prabal acknowledged he was pleased and excited to be part of the project.

'The new uniform will pay homage to the history of the airline while incorporating a fresh and modern perspective,' he said.

ANA is the eighth largest airline in the world by revenues (2011) and the largest in Japan by passenger numbers (2012).Founded in 1952, ANA flies today to 31 international destinations and 50 domestic cities with a fleet of 232 aircraft serving a network of 175 routes. ANA has 14,000 employees. In 2012, it carried 45 million passengers and generated revenues of US$15.8 billion. (dic)

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