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Director of Salzburg Fest heads to La Scala
Alexander Pereira will arrive at the Milanese opera house La Scala as general manager in 2015 with a unique set of work experience that may be just what's called for as European cultural institutions are squeezed financially: top Olivetti computer salesman, trained singer and veteran artistic director of the Zurich Opera and Salzburg Festival
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lexander Pereira will arrive at the Milanese opera house La Scala as general manager in 2015 with a unique set of work experience that may be just what's called for as European cultural institutions are squeezed financially: top Olivetti computer salesman, trained singer and veteran artistic director of the Zurich Opera and Salzburg Festival.
"I think maybe there is now a possibility where I can use all my experience, and maybe it is the institution that needs it most at this moment," Pereira said in an interview Tuesday, the day after he got the call that he had been chosen for the prestigious La Scala job.
The 65-year-old Austrian was in Milan, gathering his first impressions behind the scenes of the opera house and meeting the man he will replace, Stephane Lissner, a Frenchman who is leaving Milan in September 2015 after a decade to take over the Paris Opera. Lissner's achievements include increasing the share of private contributions to the public theater, keeping a balanced budget and bringing in Daniel Barenboim as musical director.
Pereira's challenges include keeping up the hunt for private funding and finding a new musical director to replace Barenboim, whose commitment ends in 2016, while maintaining La Scala's cultural heritage as a top European opera house.
