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Jakarta Post

Grabbing that look on TV

With the growing power of the Internet and speedy international delivery, it is no longer a dream to buy a look from last month’s Cannes red carpet

Dhika Himawan (The Jakarta Post)
Jakarta
Sun, June 9, 2013

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Grabbing that look on TV

W

ith the growing power of the Internet and speedy international delivery, it is no longer a dream to buy a look from last month'€™s Cannes red carpet.

Online shopping is blossoming. This access allows us to browse hundreds of articles of clothing, shoes and accessories and snaffle them up with one click. I shop frequently at two international online stores and one local website.

Nasty Gal (nastygal.com) is an insanely popular shopping site, based in the US, selling clothing and accessories, catering mostly to young women. Ranging from dresses to shoes, it includes something for every season with every possible style and all the latest trends.

The only difference between online stores and high-end brand clothes is that online clothes cost significantly less.

What astonishes me is the promise: '€œWe ship internationally'€. Despite it taking a long time for the clothes to reach Jakarta, it'€™s still much better than waiting for the next holiday or long weekend.

This is a revolution for the fashion industry. No longer does location restrict access to fashion. No longer does the price stop us from buying the trendiest clothing. If you are wondering how to find the right size without trying it on, dimensions of the clothing are provided, as well as a model representation of the attire.

Another international online shop is ASOS (asos.com), well-known in the UK and around the world. Unlike Nasty Gal, ASOS sells both men'€™s and women'€™s clothing and accessories, featuring other brands such as River Island, Toms and many more. If you are worried that shipping will be expensive, ASOS does not charge shipping fees to over 190 countries, no matter how little you spend.

Five minutes is all it takes after you have chosen the clothing or accessories. You simply select the color and the size, and proceed to the online checkout by credit card, from Visa to American Express.

Besides worldwide access to known brands, ASOS has daily updates on its blog, a vintage marketplace, and even has its own magazine application for the iPhone. This site is not just for people to shop online, but also to access fashion networks.

Additionally, Indonesia also has its own online shopping website, Zalora (zalora.co.id) with over a hundred of brands such as BCBG, Banana Republic, Nike and so on. The layout features different categories ranging from clothing, sports, to beauty.

With free shipping and easy payment by credit card, Zalora also allows customers to chat online with its employees. This website could be a much more efficient way to shop, with faster shipping time compared to an international shopping website.

You may have just seen the dress of your dreams at a red carpet gala, or on Fashion TV. Online shopping can fulfill the desires of thousands of women and men around the globe.

Online shopping will undoubtedly change our lifestyles by building networks and connecting strings between the interpretations of fashion in the Western world and those in Asia.

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