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Indonesians prefer affordable MPVs

The low-range segment for multi-purpose vehicles (MPVs) is currently all the rage in Indonesia

The Jakarta Post
Wed, June 4, 2014

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Indonesians prefer affordable MPVs

T

he low-range segment for multi-purpose vehicles (MPVs) is currently all the rage in Indonesia. Consumers all have their eyes on the latest low-end MPV models, as evidenced by a new sales report from Toyota indicating that these vehicles have a majority share in the market.

The company'€™s Toyota Avanza, in particular, has had a particularly strong grip on local consumers.

'€œEver since the Avanza was born, our low-MPV base has been getting bigger. At the end of 2013, some 534,760 MPV units were sold in Indonesia, 60 percent of which come from the low MPVs,'€ Toyota Astra Motor marketing director Rahmat Samulo said as quoted by otomotifnet.com. These results are part of a long trend of growth for Toyota'€™s low-end Avanza base. A year after the Toyota Avanza was introduced in 2003, the company recorded 187.21 percent growth for its low-MPV market.

This has inspired Toyota to release its latest variant, the Toyota Avanza Luxury, which Toyota Astra Motor launched on June 2. It exudes luxury and elegance, yet it is still aimed at middle-to-low segments as its targeted demographic.

This success in the low-MPV market is paralleled in other companies and their brands, such as Suzuki with the Ertiga and Nissan with the Livina.

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