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BBC Indonesia launches #TrenSosial project
BBC Indonesia has launched the #TrenSosial (Social Trend) project, which will involve its Indonesian audience in a new approach to digital journalism
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BC Indonesia has launched the #TrenSosial (Social Trend) project, which will involve its Indonesian audience in a new approach to digital journalism.
A BBC Indonesia editor, Karishma Vaswani, said #TrenSosial was an interesting way to reach young social audiences who liked to talk about news.
"With our new social media product, #TrenSosial, we will engage with more young Indonesians, attracting them to our news content. #TrenSosial will energize both BBC Indonesia content and our interaction with Indonesian users. Users of social media, who are looking for accurate, engaging and informative news reportage online, will love #TrenSosial," Vaswani said.
Jakarta is the city that tweets the most in the world. The country, which ranks as Facebook's fourth largest market, is referred to as Asia's social media capital and one of the most 'social' countries in the world. Around 70 percent of mobile social media users in Indonesia are less than 25 years old. They spend more time on social media than watching TV, reading news websites, listening to the radio or reading newspapers.
The BBC Indonesia #TrenSosial teams in London and Jakarta engage with audiences via social channels to identify topics that matter to them, bringing in experts to talk about the issues and creating more stories for the BBC Indonesia website, bbcindonesia.com. The project will bring at least one social media-sourced story a day to the site, to be shared across other BBC Asian outputs.
'Social media is no longer a distribution channel or a marketing window. It's a space for engagement and it's a source of original journalism. Young people consume news and engage with news on social media through mobile devices. If that's where they are, that's where we as news broadcasters need to be,' said BBC World Service social media editor, David Cuen.
'There's a huge scope to do original journalism through social media. With #TrenSosial we will be able to use social media to source original Indonesian stories and do that based on the same distinctive values of impartiality and accuracy that the BBC is known for,' he added.
With #TrenSosial, BBC Indonesia adds to the BBC World Service languages output that builds around social audiences, adapted to regional media consumption habits: the BBC Turkce Sosyal Meydan, the BBC Brasil #SalaSocial and BBC Thai ' social-only services delivered as a news stream on social media. (ebf)(+++)
