TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
BMW to roll out 10 new vehicles in Indonesia in 2015
BMW Group Indonesia plans to launch 10 new vehicles in Indonesian in 2015 as part of the companyâs strategy to keep the rupiahâs depreciation from overly affecting its sales
Change Size
B
MW Group Indonesia plans to launch 10 new vehicles in Indonesian in 2015 as part of the company's strategy to keep the rupiah's depreciation from overly affecting its sales.
BMW Group Indonesia's head of corporate communications, Jodie O'Tania, said the strategy was worked out last year. She explained that the process of introducing 10 new BMW models to the Indonesian market started with the launch of the Series 2 Active Tourer premium compact car on Thursday.
'The Active Tourer is the first of 10 vehicles that BMW plans to roll out in Indonesia in 2015. The planned vehicles will be a fairly even mix between BMW and Mini models,' Jodie told The Jakarta Post on Thursday on the sidelines of the Active Tourer's launch event.
She explained that the Active Tourer would be part of a new BMW segment named the 'premium compact car', consisting mostly of compact cars with spacious interiors.
The model names of the 10 vehicles have yet to be officially released by the company.
Jodie said the sales numbers of other BMW variants such as the X1 series and Series 1 and Series 3 would not be affected by the addition of a new segment, as the described variants were considered BMW's most popular vehicles on the Indonesian market.
She said that BMW sold up to 406 vehicles in February 2015, which is a 4 percent increase from the 391 vehicles sold in February 2014. Sixty-six percent of vehicles sold in 2015 were from the Series 3 variant, with 269 units sold in the first two months of the year. (nvn)(++++)
