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MixRadio: Free, easy music on the go
Cataloging more than 35 million tracks, MixRadio digital music streaming service has entered the Indonesian market
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Cataloging more than 35 million tracks, MixRadio digital music streaming service has entered the Indonesian market.
MixRadio is an easy-to-use and personalized music streaming service. At the touch of a single button, MixRadio brings music lovers a unique mix of music tailored to their individual taste from the catalogue. In addition, there are over ten thousand specially organized mixes on offer.
As you listen, MixRadio identifies the artists that you like, and over time builds you a personalized experience. The more you listen, the better it gets. With a whole world of songs out there, you can spend more time listening and less time searching.
MixRadio offers custom-made playlists from its library to satisfy your unique tastes. Play them in high quality audio to experience them at their best. Then, you can download your favorite mixes to listen offline without the hefty data charges.
Fun and free, MixRadio is also an easy thing to deal with. There is no login, no confusing navigation and it solves the problem of Indonesia's not-so-fast Internet connection by requiring a mere half a Megabyte per track to stream or download.
Available on Google Play and Apple's App Store, MixRadio, which used to be an exclusive service for Microsoft on its Windows Phone, catches attention with its shocking pink color.
As soon as MixRadio is downloaded onto your smartphone, iPad or tabs, you are entitled to the privilege of having personalized music mixes through streaming online and offline.
MixRadio offers three powerful features: 'My Mix', 'Curated Mix' and 'Offline'.
In My Mix, the app learns a consumer's preferences in order to play new music that he or she will love. To begin with, select a handful of your favorite artists. Heart a track as it's playing and MixRadio will soon discover what you like. Lastly, discover fresh new tracks that are intelligently tailored to your music tastes, as well as hearing old favorites.
In Curated Mix, MixRadio provides consumers with thousands of individually organized mixes, which are selected by a host of global music experts from around the world. The mixes are personally ordered and suggested based on what you like. It offers you with everything from the latest charts and part soundtracks to genre specific mixes.
In Offline, consumers can download their top mixes ' up to four mixes, which are available on your device's app for 30 days ' and then go offline to avoid data costs. With this feature, you are free to swap your offline mixes whenever you feel like a change. Offline allows you to keep the music flowing wherever you go with access to hundreds of your favorite kind of tracks.
'Indonesia today is underserved by digital music providers ' it's very fragmented depending on which service provider you have. It has a limited catalog, and it's often led by mobile operators. So, for us, it's a starting point,' Jamie Robertson, director of Asia Pacific for MixRadio, told a press conference during the company's official launch in Jakarta in early June.
For the Indonesian market, MixRadio is engaged with wide-ranging local artists, from celebrated pop singers like Marcell Siahaan to sensational dangdut performers like Cita Citata.
It provides you not only with cool rock and indie tracks as well as much-hyped hip-hop tunes from local and international artists, but also dangdut koplo, which seduces you to move your body around.
'When it comes to MixRadio, it means catering to all kinds of people in Indonesia ' we're not concentrating only on big cities. So, in song selection, we do not make boundaries,' Rastiaka Atha Hestaviyasa, music manager for MixRadio Indonesia, told The Jakarta Post.
'Dangdut, for example, has a huge market in Indonesia. In Indramayu [West Java] dangdut is very popular,' he added.
Marcell, singer of hits like 'Semusim' (A Season) and 'Pulang' (Coming Home), said that MixRadio would help him to educate music listeners in Indonesia.
'Educating people in terms of letting them know that an artist like me also has other songs, instead of just the released ones. I want them to know that I am more than just a guy who sings 'Semusim',' he said.
As a service that provides legal music streaming, Robertson said that MixRadio works together with records companies as well as independent record labels to deal with music licensing and copyrights.
'So, every time you stream a track or download a track, it will trigger a payment that goes to the recording artist. We also do global licensing,' he said.
Established in 2007, MixRadio, which used to known as Nokia MixRadio, is now available in 31 countries.
' Photos by MIXRADIO.COM
