TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Looking Good: Beauty Now & Then
Photo via SOCIOLLAToeing the line with on-line and offline beauty shoppingWORDS Fedina S
Change Size
Photo via SOCIOLLA
Toeing the line with on-line and offline beauty shopping
WORDS Fedina S. Sundaryani
While no one is a stranger to online shopping anymore, don't you sometimes wish that you could have that offline experience where you test a product before buying?
Local beauty focused e-commerce site Sociolla has the answer: The online site is running a pop up at Plaza Indonesia until Feb. 24, so shoppers can try out products from about 140 beauty brands'ranging from local cosmetics to high-end foreign products' before immediately satisfying their shopping needs via onsite computers.
During the pop up's launch on Jan. 29, Sociolla founder Chrisanti Indiana said that notions of beauty have evolved from decade to decade.
It's something that prompted her to team up with four women representing different types of beauty, including the enigmatic TV presenter Shafira Umm, to demonstrate that looking good is for everyone'and that everyone should be catered to.
JPlus spoke with Chrisanti and Shafira about their favorite beauty habits and buys. While no one is a stranger to online shopping anymore, don't you sometimes wish that you could have that offline experience where you test a product before buying?
Local beauty focused e-commerce site Sociolla has the answer: The online site is running a pop up at Plaza Indonesia until Feb. 24, so shoppers can try out products from about 140 beauty brands'ranging from local cosmetics to high-end foreign products' before immediately satisfying their shopping needs via onsite computers.
During the pop up's launch on Jan. 29, Sociolla founder Chrisanti Indiana said that notions of beauty have evolved from decade to decade.
It's something that prompted her to team up with four women representing different types of beauty, including the enigmatic TV presenter Shafira Umm (left), to demonstrate that looking good is for everyone'and that everyone should be catered to.
JPlus spoke with Chrisanti and Shafira about their favorite beauty habits and buys.
Founder: Chrisanti Indiana
Fave skincare product?
I love the Novexpert Peeling Night Cream. Use it every night for a month and it'll get rid of hyper-pigmentation from spots and the like. It's a peel and has a variety of acids, such as glycolic acid, but it's so gentle.
Fave face base?
I really like Menard right now. It's very light. They're very good at skincare products, so they won't make you break out. I like their primers [Tsukika Make Up Base Fresh and Make Up Base Moist]. For BB creams, I love the Laneige BB Cushion. It's my favorite. I've already used up to three compacts and they don't make me break out. I like it because my face is really sensitive.
Fave lipstick?
Make Over. It's a local brand but it's so good. Sometimes they do break, but that's because they invest most of their budget in the formula and less in the packaging. But seriously, the formula is so good. It's a matte lipstick, but with a satin feel, so it doesn't crack. They have all the colors that are hot right now. You need to try it. It's only Rp 80,000.
Fave brow product?
I don't like Korean makeup, but I surprisingly like and use the Etude House [Drawing Eyebrow] pencil because it's so easy to use. You just twist it. It doesn't need any sharpening and it has a spoolie on the other side. So you can use it whenever, wherever.
Fave mascara?
It's not available yet on Sociolla, but will be soon: Lancome Hypnôse Star mascara. My second favorite would probably be the ones from Max Factor.
Fave hair product?
Kerastase shampoo! The best shampoo ever, because [they have one] that targets the scalp, since they say the scalp is the root of all problems.
Muse: Shafira Umm
Any makeup tips for those with darker skin?
Choosing the right color is important when you have dark skin. I used to be scared of color, but after trying out different colors, I know how to get something that suits me. You really need to pay attention when choosing bronzer, blush or foundation. If you pick the wrong color, you can look a little grey or too dark and it will make [your skin] look dull and that's not great. So you really need to try something that suits your skin. To enhance your skin, you should use bronzer. However, bronzer can also be a little tricky because there are those that are a light, brown or orange. I recommend something that is either orange or gold-toned. I have dark skin, but, when I use bronzer, it looks it's glowing. On the other hand, if you get something too white or light, then it can make your look dull or oily.
How about eye makeup?
With eyeshadow, it really depends on the occasion. If I want to look sexy, then I choose [eyeshadows] that are gold or earth-toned. If I want to look flirty, a blue or purple smoky eye is definitely recommended. However, avoid red or orange, because red can make your eyes look darker when you're really trying to make them stand out.
How about lipstick?
I go bold [with lipstick] and you shouldn't be afraid of wearing bright colors. Those with dark skin should avoid nude lipsticks, because they can look pale and unattractive. However, you can try using a nude lipstick and lip gloss combination or something a little more peach.
How do you like to style your hair?
People with curly hair get bad hair days more often, especially since it can get a little greasy. Since I use hair products often, I have to wash and condition my hair every day. I get a hair spa treatment every month. I also try to avoid brushes, because my hair frizzes. I use hair wax every morning while my hair is still damp. However, if it's a mess I usually just tie it or put it in a bun.
____________________________
Sociolla pop up
Plaza Indonesia, until Feb. 24 sociolla.com
