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'Batman v Superman' strong-arms Thursday box office sales
This image released by Warner Bros
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k: This image released by Warner Bros. Entertainment shows Henry Cavill as Superman, left, Gal Gadot as Wonder Woman and Ben Affleck as Batman in a scene from "Batman v Superman: Dawn of Justice." (Warner Bros. Entertainment via AP) (Warner Bros. Entertainment via AP)
This image released by Warner Bros. Entertainment shows Henry Cavill as Superman, left, Gal Gadot as Wonder Woman and Ben Affleck as Batman in a scene from "Batman v Superman: Dawn of Justice." (Warner Bros. Entertainment via AP)
Studio estimates say "Batman v Superman: Dawn of Justice" has earned an impressive $27.7 million from its preview screenings.
Warner Bros. released estimates Friday saying the haul from the Thursday night showings includes $3.6 million from IMAX screens.
The film stars Ben Affleck and Henry Cavill as the dueling superheroes and cost a reported $250 million to produce. Analysts predict it could earn around $150 million this weekend despite largely negative reviews.
The $27.7 million debut is a record-breaker for the Easter weekend slot. "Furious 7" previously held that title with its $15.8 million launch last year.
But it's still a far cry from the biggest Thursday night opening ever. That distinction goes to "Star Wars: The Force Awakens," which brought in $57 million on a Thursday night in December. (ags)
