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Jakarta Post

Style: Les Biches - “An eccentric fashion brand opens its first store in Bali”

Three inspired individuals, who were gathered by fate, united by a shared vision and enthralled by the endless creative freedom that they find in Bali, founded Les Biches in 2012

WORDS DESY NURHAYATI PHOTOS COURTESY OF LES BICHES (The Jakarta Post)
Thu, June 30, 2016

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Style:  Les Biches - “An eccentric fashion brand opens its first store in Bali”

Three inspired individuals, who were gathered by fate, united by a shared vision and enthralled by the endless creative freedom that they find in Bali, founded Les Biches in 2012.

After four years of exploring the market on the island, in Jakarta, Sydney and Berlin, they opened their first store in Bali.

Situated in the heart of Seminyak, on Jl. Kayu Jati right next to the legendary Motel Mexicola, the eponymous store is the answer for all style-conscious shoppers looking for the perfect outfit to unwind by the beach, drink their sunset Martini or dance on a fabulous Bali night out.

The store showcases Les Biches’ own collection of clothes, bags and accessories, as well as products from other brands that share their vision, including Pantainanas, Hunt of Hounds, Love Hunter, Adiya, Les Specs Luxe and Uslu Airlines.

Apart from that, it also offers an ever-changing collection of objets trouvés and the odd collectable high fashion piece.

Les Biches literally means “the does” (as in female deer), but the term is French slang for girls or girlfriends and loosely translates into “the sweethearts” or “the darlings”.

To Emi, Andri and Stephan, it stands for feminine strength, frivolous wit and a flirty seductiveness. It is a name that allows the designers to dream up an exquisite and always humorous world and offer their own brand of eccentric chic to today’s gentlewoman.

For the opening of the store, Les Biches prepared an exciting new Summer/Fall 2016 collection, Coetum (the Latin word for an assemblage of objects, mysteriously referring to local rituals).

Coetum can be a string, a rope and a piece of cable, a fishing buoy and a hook, colored discs and a motherboard and a page ripped out of a book. All play a part in Les Biches’ new collection.

Think of 80s Japanese Fashion — and how names like Yohji Yamamoto, Kawakubo, Issey Miyaki and Kenzo previewed Japanese style to the world.

Minimalist looks, deconstructed sequence, a play on dark and light, the use of little trinkets, as well as the diversity of details emphasized by the monotone is how Les Biches interpret their latest collection.

They continue their aesthetic from previous collections, by playing with transparent materials, silky viscose and oversized volumes. Yet, they manage to elevate it to a whole new level, making it their most elaborate and most awaited collection to date.

Capsule was their first collection, which was launched in 2012. Having their own individual projects at the time, designers Stephan and Emi needed a creative outlet to channel their passions. They started off with simple shapes that were perfect in their details, like embroidery, hand embroidered cross stitch, enlarged paisley that sat on beautiful fabrics, such as cotton, linen and silk. Inspired by the beach culture, they played with semi-transparent materials that represented an airy, yet bold nature of Bali, with a selection of earthy colors.

Les Biches has also launched an online store, les-biches.com, offering worldwide shipping with free shipping throughout Indonesia.

With a new focus, a story and a distinguished style, Les Biches is making its way to becoming the leading fashion style in Indonesia.

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