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Emtek seeking to revive Blackberry's appeal to middle, upper class users
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An iPhone 5s with Blackberry messenger app for iOS. (Shutterstock/Vdovichenko Denis)
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ublicly listed company Elang Mahkota Teknologi (Emtek) will focus on restoring Blackberry Messenger’s (BBM) market share among upper-middle-class phone users next year.
Emtek vice president director Sutanto Hartono said that despite BBM still having 60 million active users in Indonesia, 75 percent of whom were active on a daily basis, the application was losing its market share of upper-middle-class phone users. Most of its active users came from rural areas.
"Our goal for next year is to make BBM appealing to middle- and upper-class urban citizens once again," Sutanto said at Emtek's press briefing in Jakarta on Friday.
He said the company was in the process of making BBM an integrated portal to access e-commerce sites, ticket reservation services and news, among other things. The features are supplied by other companies in the group such as Bukalapak, Vidio.com and Liputan 6. "We're focusing on an improved user experience," he said.
Emtek acquired the BBM license in a US$207.5 million deal in June, which Blackberry called a “long term partnership agreement”. (evi)
