Bukopin aims to boost positioning with premium credit card
The Jakarta Post
Publicly listed lender Bank Bukopin, in cooperation with Visa Worldwide Indonesia, launched on Tuesday a premium credit card to strengthen its credit card positioning in the domestic market.
Bank Bukopin president director Glen Glenardi told reporters before the card launching that the introduction of the Bukopin Infinite Card was expected to help increase the bank’s credit card holders to 1.35 million by the end of this year, up from over 1 million last December.
As the card issuance was managed by Visa as principle, holders would have various facilities, such as Visa’s concierge program to book hotel rooms and purchase flight tickets, as well as insurance coverage for travel accidents and travel inconveniences, he said.
Bank Bukopin is 30 percent owned by Bosowa Corporindo, 18.09 percent by Kopelindo, 11.43 percent by the government and 40.48 percent by the investing public.
The bank’s net profit, according to its financial report, increased by 6.4 percent to Rp 1.32 trillion (US$99.1 million) in 2016 from Rp1.24 trillion in 2015, while its total assets increased by 10.8 percent to Rp 99.28 trillion as of the end of 2016 from Rp 89.58 trillion at the end of 2015. (yon/hwa)
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