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Mercedes-Benz taps into on-road truck segment for first time in Indonesia
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Daimler Southeast Asia Pte. Ltd. general manager Maximilian Knorr (center) and PT Hartono Raya Motor president director Hari Boedi Hartono (left) introduce 11 types of trucks under Mercedez-Benz's Axor series in Jakarta on March 16. Hartono Raya Motor is an authorized dealer of Mercedes-Benz. (JP/Stefani Ribka)
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T Mercedes-Benz Indonesia, the Indonesian unit of German carmaker Mercedes-Benz, has ventured into the domestic on-road truck segment, pinning its hopes on robust infrastructure projects in Indonesia.
It launched on Thursday 11 types of trucks under its Axor series. The trucks have a load capacity of between 16 and 37 tons, can function on the road and be modified into dump trucks, cement trucks or container heads.
“It’s a good time to enter the segment. Everyone believes in the potential economic growth in Indonesia and the government has been doing a tremendous job in attracting investment,” Daimler Southeast Asia Pte. Ltd. general manager Maximilian Knorr said during the launch.
(Read also: Mercedes-Benz plans to assemble more models locally)
Other Mercedes-Benz' trucks currently marketed are designed for mining sites, not for on-road use.
Daimler AG — Mercedes-Benz’ parent company — also produces on-road trucks but under the Fuso brand, which is managed by PT Krama Yudha Tiga Berlian Motors, which oversees Mitsubishi car sales in Indonesia.
Meanwhile, seven of the new 11 types will be partly produced at the Mercedes-Benz plant in Wanaherang, Bogor, West Java, in the first half of the year.
At present, they are all produced in India. (tas)
