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Indonesia announces 10 new destination brands
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Sea of joy: Hundreds of dancers perform at the opening ceremony of the 2017 Badung Maritime Festival at Benoa Bay in Bali on Friday. (JP/Hasyim Widhiarto)
T
he government has announced 10 new destination brands to support the Wonderful Indonesia campaign in an attempt to attract 15 million foreign tourists in 2017 and 20 million in 2018.
The 10 destinations are Bandung, Bali, Jakarta, Riau Islands, Joglosemar (Yogyakarta, Surakarta and Semarang), the Coral Wonders (Wakatobi, Bunaken and Raja Ampat), Medan, Makassar, Lombok and Banyuwangi.
“The infrastructure at the 10 destinations is the most prepared to receive tourists. Therefore, we need to brand them to boost tourist arrivals,” a senior Tourism Ministry official in charge of overseas tourism promotion, I Gde Pitana, said as reported by Antara on Wednesday.
The 10 destinations are being promoted in the lobby of the Sapta Pesona building in Jakarta.
Previously, Indonesia introduced 11 emerging tourist destinations, in which the government started to develop infrastructure to support tourism. Investors have been invited to develop tourism there.
The 11 tourist destinations are Lake Toba in North Sumatra, Tanjung Kelayang in Bangka Belitung, Tanjung Lesung in Banten, Thousand Islands regency in Jakarta, Borobudur in Central Java, the areas of Bromo, Tengger and Semeru in East Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, Wakatobe in Southest Sulawesi, Norotai in North Maluku and Tana Toraja in South Sulawesi.
In the long run, the destinations are expected to become alternatives for tourists, who currently mainly visit only Bali. (bbn)
