United States tech giant Google has suggested that local banks have clear product offerings and promotions, online application services and product comparison features to attract customers
nited States tech giant Google has suggested that local banks have clear product offerings and promotions, online application services and product comparison features to attract customers.
The recommendation is based on its recently released findings that show that 83 percent of the 501 Indonesians surveyed have little or no information about loan application processes.
When consumers search for information on the internet, Google found out that only 6 percent of credit card and loan applicants considered a bank’s website as the most useful source of information.
“Unfortunately, bank websites are considered less useful to help consumers find information,” Google Indonesia’s industry analyst Yudistira Adi Nugroho said on Wednesday, referring to the reason why Indonesians still prefer visiting a branch office for information.
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