TheJakartaPost
Please Update your browser
Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.
Biznet changes business strategy to selling hot spots
Change Size
Biznet marketing vice president Yudie Haryanto (left) and Flashads managing director Merril Riandi (right) pose for a photograph during the Biznet x Flashads event in Jakarta on Oct. 26. (JP/Anton Hermansyah)
I
nternet service provider firm Biznet has changed its business strategy from selling vouchers to selling hot-spot advertisements that are equipped with free Wi-Fi, Biznet marketing vice president Yudie Haryanto said on Thursday.
He said the company begun the hot-spot business in April 2015 by selling vouchers through minimarkets. However, the method did not work because users thought Wi-Fi should be free.
Earlier this year, Biznet's shareholders set up a sister company, Flashads, which managed advertising placement on Biznet's hotspot login page.
Biznet provided the infrastructure and in exchange, Flashads would share its advertising revenue.
"Now we offer hot-spot services as a sweetener for our customers and prospective customers. You can enjoy free Wi-Fi but have to re-login every 30 minutes. If you are already a Biznet home customer, you can enter your customer ID for continuous connection," he said.
Yudie said that as of October, the company had 5,234 hot spots in public places, from restaurants and malls to schools. The number would be increased to 15,000 next year. He said that this year, Biznet had US$100 million capital expenditure, 20 percent of which had been used to expand its hot-spot business. Next year, capital expenditure would be $80 million, 20 percent of which will be spent on hot spots. (bbn)
