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Jakarta Post
The Jakarta Post
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V4 countries showcasing products, cooperation

  • Novan Iman Santosa

    The Jakarta Post

Jakarta | Wed, November 15 2017 | 01:38 am

PREMIUM When Indonesians hear of the Bata Shoes brand, most of the time they will automatically believe it is a local one, considering its long history here.

“Actually, Bata is a company with Czech roots,” Czech Ambassador to Indonesia Ivan Hotek explained, it having been founded by Tomas Bata in 1894 in Zlin.

Hotek on Tuesday said it was difficult to market Czech products “because we ...