Jakarta Post

Please Update your browser

Your browser is out of date, and may not be compatible with our website. A list of the most popular web browsers can be found below.
Just click on the icons to get to the download page.

Jakarta Post
The Jakarta Post
Video Weather icon 30°C
DKI Jakarta, Indonesia
30°C Partly Cloudy

Dry and mostly cloudy throughout the day.

  • Wed

    26℃ - 32℃

  • Thu

    25℃ - 32℃

  • Fri

    25℃ - 31℃

  • Sat

    26℃ - 30℃

Sarinah launches online store platform

  • Rachmadea Aisyah

    The Jakarta Post

Jakarta | Mon, January 1, 2018 | 11:00 pm
Sarinah launches online store platform Sarinah president director GNP Sugiarta Yasa (center), accompanied by Sarinah's board of directors, tries to place an order on the department store's new online store sarinahonline.co.id during its soft launch in Jakarta on Friday. The firm seeks to maintain its competitiveness amid tigher rivalry from e-commerce firms. (The Jakarta Post/Rachmadea Aisyah)

State-owned department store Sarinah has launched an online store platform, sarinahonline.co.id, in a bid to cope with stiff competition posed by rapidly growing e-commerce businesses.

Sarinah president director GNP Sugiarta Yasa said the new platform would focus on selling Indonesia’s signature products, such as handicrafts, food and beverages, as well as textile.

“Right now, we are cooperating with numerous small and medium enterprises [SMEs] that produce goods we already sell in our offline stores,” Yasa told the press during the launch on Friday.

SMEs other than its current suppliers would also soon be able to market their items on the website after its launch that is slated in February, he added.

Read also: Jakarta retailer Sarinah to go online

Prior to having its own online store, Sarinah has been selling its products online via several websites.

As of December, 20 percent of the company’s revenue came from online sales, retail director Lies Permana Lestari said.

“As for 2018, we have set a humble target of Rp 1 billion [US$73,900] online sales because as a new player (in the e-commerce business), we want to be realistic,” Lies added. (lnd)

Join the discussions