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Astra Autoprima to boost used BMW car sales
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Astra Autoprima president director Fredy Handjaja (center) hands a plate of 'tumpeng' (cone-shaped rice) to Astra Autoprima branch manager Terry Tham (right) while Astra Autoprima financial director Sanfrantis Tanu looks on during Astra Autoprima’s fifth anniversary celebration in Jakarta on Feb. 22. (Courtesy of/Astra Autoprima)
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T Astra Autoprima, an authorized dealer for certified, used BMW cars, plans to boost sales by extending the age limit of BMW cars it sells from five to seven years.
"This is a new decision that we made this year. We expect more customers will come to us to sell and buy BMW cars," Astra Autoprima branch manager Terry Tham told reporters during the Astra Autoprima’s fifth anniversary celebration in Jakarta on Thursday.
With the extension, the dealer can sell older BMW cars at more affordable prices, he added.
Astra Autoprima sold 127 used BMW cars in 2017, a 20 percent increase from 106 units in the previous year.
It aims to sell 140 units this year and has prepared up to Rp 25 billion (US$1.827 million) in working capital to purchase used cars.
The dealer offers various used BMW models, including the sedan BMW 3 Series and BMW 5 Series, as well as the SUV BMW X series, with prices ranging from Rp 345 million to Rp 1.15 billion, according to its website.
Terry said the BMW 3 series were among the dealer’s most popular cars, contributing to 55 percent of total sales.
He added that Astra Autoprima, a subsidiary of diversified conglomerate PT Astra International Tbk, also cooperated with Malaysian-based lender Bank Maybank to provide financing options for customers. (ami/bbn)
