ublicly listed financing firm PT Adira Dinamika Multi Finance launched on Wednesday its first mobile application as part of an effort to improve services and enhance engagement with customers.
The application, called Akses Adira Finance, is equipped with various features, including information on customers' loan agreements, reminders for overdue loans, loan simulations for future customers and a tracker for installments and penalties.
The app was created to maximize the interaction between the company and its customers, said Adira Finance president director Hafid Hadeli.
"Hopefully, this application can meet our customers’ needs in this digital era," he said during the app’s launch in Jakarta on Wednesday.
In 2017, Adira’s total financing reached Rp 32.7 trillion (US$2.29 billion), up 6 percent from 2016. Motorcycle sales contributed 60 percent to Adira’s total financing last year, while car sales contributed the remaining 40 percent.
Adira Finance was established in 1990 and started operations in 1991, with Bank Danamon securing a 92.07 percent share in 2004.
It currently serves 3 million customers throughout the country. (dpk/bbn)
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