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Pawnshop holds literacy fairs in 19 cities
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The president director of state-owned pawnshop PT Pegadaian, Sunarso, (third right) speaks during a presentation of the pawnshop's annual report along with the company’s board of directors in Jakarta on March 14. (JP/roi)
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tate-owned pawnshop PT Pegadaian will hold financial literacy fairs in 19 cities across the country in an effort to introduce its products.
“To commemorate our 117th anniversary, we will hold a financial literacy fair in 19 cities so that the people know our businesses and the products,” said PT Pegadaian president director Sunarso on the sideline of a literacy fair in Jakarta over the weekend.
According to the Financial Services Authority (OJK), only 15 percent of Indonesians know the pawnshop business and only 5 percent of Indonesians become customers of the business.
Sunaryo said the activities of the Pawnshop Literacy Fair included roadshows at shopping malls in the 19 cities: Banda Aceh, Medan, Pekanbaru, Padang, Palembang, Balikpapan, Banjarmasin, Pontianak, Bandung, Jakarta, Semarang, Tegal, Yogyakarta, Bekasi, Surabaya, Denpasar, Makassar, Manado and Jayapura.
“We target to increase the number of our customers to 11.5 million. We believe that these literacy fairs will help introduce our business to the people effectively,” he added.
In trying to attract more people to become its customers, he added, the company would digitize its business process, expand the distribution channel and improve capacity of the company’s human resources.
He explained that among the products of the pawnshops were microfinancing, sharia financing, gold investment and also various payments.
“By interacting with business players and society, including millennials, we hope that our products will be better known by a wide range of people,” he added. (bbn)
