ozens of people were willing to wait in line four hours and battle traffic to get a taste of es kepal Milo at a stall on Jl. Raya Kebayoran Lama, South Jakarta, on Thursday night. The shaved ice treat has become a social media sensation.
The hashtag #eskepalmilo has been included in 8,161 public Instagram posts as of Friday afternoon.
Priced at Rp 7,000 (US$0.5) to Rp 12,000, the dessert is made of shaved ice topped with Milo powder, chocolate condensed milk and other toppings.
One customer, Nella, said she had waited an hour to get her order.
“I hope it’s worth it because I have waited so long,” Nella said as reported by kompas.com, adding that it was her third attempt to purchase the treat.
Another customer, Erin, said she was a repeat customer. She also brought along her husband and children on this particular night.
Ariani, the shaved ice vendor, said while business was good, it had taken a toll on her as she stood eight hours a day.
“[Serving customers] has caused me to lose sleep and feel tired. I was late for morning prayer because I got home at 2 a.m. after clearing my stall,” Ariani said. (ami)
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