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Smartphone makers partner with e-commerce platforms for better distribution, customer benefits
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Samsung and Advan are two of the smartphone makers that have partnered with online marketplaces, such as Blibli.com and Lazada. (Shutterstock/File)
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martphone makers such as Samsung and Advan are increasingly partnering with online marketplaces, while offering various benefits for customers, to better distribute their products and reach buyers instead of staying with traditional sales in brick-and-mortar settings.
Samsung, for example, is in partnerships with e-commerce platforms such as Blibli.com and Lazada to make transactions easier for customers.
“Our cooperation with e-commerce [platforms] is to provide ease of payment through installments and bundling,” said Samsung Electronics Indonesia vice president Lee Kang-hyun as reported by kontan.co.id.
Similarly, local smartphone manufacturer Advan is partnering with online marketplaces such as Shopee and Home Credit Indonesia. In this partnership, Advan sells their newest products on the platforms and provides various payment arrangements for buyers.
Advan public relations manager Muhamad Ilham Pratama said the company’s partnership with Shopee, for example, provided various benefits for buyers, especially when buying its newest products.
“A special price is offered for consumers who buy the Advan I6 through Shopee,” he said. (dwa)
