The writer is a PhD Student at the School of Business and Management, Bandung Institute of Technology. He currently serves as a Faculty Member in Business School, Pelita Harapan University in Tangerang, Banten. Aside from being a lecturer, he is also actively engaged with an independent music group in Bandung that has produced two albums available on online platforms such as iTunes and Spotify. He has been published in the Asia Pacific Journal of Marketing and Logistics.